Ok, if you have never heard of this, you might be wondering what in the world am I talking about. Well, appreciation marketing is something that happens after the sale that helps you build real, long lasting relationships with your customers. Some of you might think you are already doing all of that during the sales process, and you could be right. However, what happens once the product or service has been delivered to your customer? What action steps do you take after you have been paid and you move on to the next prospect? Take a look at this and hopefully it will help explain this concept a little more.
So, what do you think? Is there room for improvement as far as what you do for your customer after the sale? Appreciation marketing is a great concept to incorporate into your already successful sales process that will create loyal customers and keep them coming back to you.
If you are already showing your customers appreciation, please share your tips and strategies with us by commenting below. Please feel free to share this with all your friends in the social networking world!
Yours In Success,
Glyna, What a wonderful point to bring out. I’ve been into marketing for a few years and when someone joins me, I look at it as part of me. Like another arm or leg. We all have to work together to be successful. In one of my MLM businesses, 5 of us got together and formed a team. One knows the matrix and how to place people, one knows every ingredient and every little thing about the company, I’m the internet marketer, and so on. When I get a “customer” I introduce them to my team and tell them that whatever I can’t do, they will. It works out fine.
It is so important to send a personal Thank You note to them. I know we all have autoresonders, but we need to personally thank them for joining us.
I have found that very effective and gives my downlines incentives.
.-= Donna Merrill´s last blog ..MLM Online Marketing =-.
Love it Glyna!
Reminding us that the personal touch is so important. I remember writing Thank You cards as a kid. Now, I don’t always use paper, but the concept is still there.
Thanks for keeping that uppermost in my mind. Have an awesome day!
.-= Val Wilcox´s last blog ..Discover Your Purpose in Life =-.
Way to go Glyna, SOC is already starting to infiltrate that very receptive mind of yours. Tommy Wyatt and Curtis Lewsey have authored the Book “Appreciation Marketing” which it sounds like you already have read it or heard about it. You can find it in the Gift catalog of you SOC account.
.-= Nelson Schroeder´s last blog ..“Am I a Jerk or What!!!” =-.
What a great concept. The little things will make a BIG difference in our daily lives. Every Business should use this concept.
.-= Bill Hartman´s last blog ..The Little Things =-.
Great words of advice. It has been said that the best customer/client one can have is the one they already have. Treat them well and, as you say, they will keep coming back but also they will refer you to other people too. Word-of-mouth marketing is one of the best things that can happen for your business.
Thanks again for sharing.
Personal touches are important.I admit I have been slack here. You have reminded me to not be that way anymore. Great reminders here. Thanks Glyna.
.-= Beverly Monical´s last blog ..Would You Buy Silver Eagle Dollars For $34,500? =-.
This is a fantastic method to use for customer loyalty. I have personally experimented with Appreciation Marketing and have found results and loyalty are always better when gratitude is expressed. People like to be told thank you, even when they are buying a product or service for you. Thank you for getting this message out there.
.-= Krista Abbott´s last blog ..Recycled Dreams =-.
Glyna, what a wonderful and inspirational question for us to consider! What can we do for them! It’s called service for a reason! Love this video!
.-= Kimberly Castleberry´s last blog ..Facebook Fan Pages vs Facebook Groups =-.
Exactly Kimberly! Thanks!
Yes – customer loyalty is key to building your business and this is an awesome way to express that. Thanks Krista!
Good – I am glad I could help:) Thanks Beverly!
Thanks Bill – I know you use this concept and it works great doesn’t it?
Yes – that personal touch can go a long way towards building relationships! Thanks Val
Yes – I definitely agree with you Donna. Sounds like you have a great team in place! Thanks
Absolutely love the phrase “appreciation marketing”.
By modeling our business in this way, we are sure to create a much more enjoyable experience for our customers and immensely increase our know, like and trust factor with them.
~ Pat and Lorna
.-= Pat and Lorna Shanks´s last blog ..Fond Memories, or Just Plain Ole’ Fed Up? =-.
You are so right on!
This was excellent. Care about people is the key!
This was great!
Maggie – I couldn’t agree with you more! Thanks!
Great video Glyna!
Appreciation marketing is so powerful for the last step in the sales process which is to get testimonials and referrals.
It is the difference between being a trusted advisor vs. a product pusher!
Thank you for sharing this. It reminds me to send out some thank you cards. =)
.-= Eiji Morishita´s last blog ..Be a Playful Kid Again – Secret to Unlock Your Genius =-.
Hi again Glyna! What a great post! Wow I need to start my video blogging! Within the first few seconds as soon as the first tone came from your voice I was like “wow I like her already!”
Anyway, I enjoyed this post because it’s true, with all of the selling going on, are you telling each one of your customers thanks? Great wake-up call Glyna!
.-= Chris White´s last blog ..Power of Events & How They Control You =-.
Chris – Thank you for such a nice comment! Yes – video blogging is a lot of fun. Please let me know if I can help you get started:)
I like that Eiji – trusted advisor vs product pusher! Thanks for the insight:)
We cannot ever overlook the value of a loyal customer. It’s wonderful to see those re-occurring sales. That’s residual! 🙂
.-= Paul Klaszus´s last blog ..My Tribe Syndication Journey =-.
What a great video, Glyna! Yes, appreciation marketing is the key to RETENTION in business! Taking care of the customers you have is a much smarter and easier way to do business than spending all your time replacing them! It really just seems like common sense, but it is sadly not practiced near as much as it should be.
Thanks Glyna, great stuff!
.-= Beth Allen´s last blog ..Networking Superstars & TSA Merge and Create Powerful Free Traffic for YOU! =-.
You are so welcome! Thanks for your awesome comment!
Yes – residual is good! Thanks Paul:)
I really thank you for this blog post Glyna. Very insightful. You hit the nail right on the head. Great post.
.-= Justin Hammonds´s last blog ..The Key to Network Marketing Success – Find a Purpose & Fling Your Life In to It =-.
Thanks Justin – I am glad you liked it!
It is amazing how many people overlook this key piece of marketing and business. This is what holds your customer for the long term and keeps them coming back for more. I do this as part of my business model.
Thanks for sharing this with us all.
Make it a great day!
.-= Edward´s last blog ..The DREAM Project Begins =-.
This is something we all need to be more conscious of. Thanks.
.-= Melodie Kantner´s last blog ..Quick Tip To Make Approaching Your Warm Market Easier =-.
Yes – Appreciation Marketing needs to be practiced by all! Thanks Melodie!
Edward – I could have guessed that you are already taking advantage of this way of taking care of your customers! You seem to have it all together:) Thanks
That was a really great post. I do not hear many people talk about in the at home networking business. Something to really pay attention to . Thank you for the great reminder.
Yes Julie – A lot of people leave this out and disappear after the sale. Appreciation Marketing is a must these days! Thanks
This is probably the most overlooked part of business. The other day I got a personal note in the mail from the person that waited on me to purchase a phone. I liked it! If I liked it, others would too. This is something I have incorporated into what I do… I’m glad you wrote about it!
Great Job Lesly! I wish more people saw the value in this:)