Think about this for a moment because it really could be the difference whether you succeed or fail in your Home Based Business. We all need to start looking at the real differences in the old traditional way of selling vs. the expectations that should be part of today’s way of selling. Forget about trying to rely on using the “hard sell” tactics many of us have been accustomed to throughout the years, and instead make way for consumers to start relying on their own conscious, informed decisions.
The trends are apparent – people trust “in your face” ads less and less. They are now relying on their own trusted sources of accurate information to make buying decisions. Before you ever start your home business, take a moment and ponder this switch in consumer behavior and start adjusting your plan of action AND – your way of thinking.
Here are a few things you might want to consider:
- MINDSET – This needs to be the first and foremost item on your list. Try to give yourself a fresh perspective and think how you would want to be treated when shopping for something. You have to be willing to put yourself out there, study, learn and accept new ways of approaching your business and potential prospects. Find new ways to attract people to you and your products instead of chasing them down and forcing them to look at things they may have no use for.
GIVE VALUE – What do you want to be known for? No matter what you are selling, you have to provide real VALUE to people and educate them on the benefits of what you have to offer and how it can actually help them. Step outside of your “salesman” shoes and inside the idea of solving problems for people and show them how you can truly improve their lives. Be the Solution! Provide useful, helpful and practical content in all of your ventures, and people will be naturally drawn to you and what you have to offer.
- MENTOR – not manage – Everyone out there has had enough of being managed and told what they need to do, including being TOLD what they need to buy. Always position yourself as the teacher. It is VERY important to take the role of a mentor or teacher in your business, your marketing and the lives of your prospects. As a mentor, you establish trust and become “the expert” that everyone wants to learn from AND “buy” from.
The bottom line is it’s really all about helping people make good decisions, while providing good, sound products and content for them to use.
Please let me know what you think of today’s business mindset. Feel free to share with your friends on Twitter, Facebook and beyond.
Yours in Success,